The new GTX 960 is the third graphics card to feature Nvidia's Maxwell architecture. When the first two Maxwell cards were released back in September 2014 they completely re-shaped the GPU price/performance spectrum not only from Nvidia, but also AMD who were forced to slash prices by around 30%. Unfortunately the new GTX 960 isn't the game changer its predecessors were, and it's actually the weakest of the three Maxwell cards. Comparing the GTX 960 and 970 shows that the 970 is around 70% faster and a comparison of the GTX 960 and 980 shows that GTX 980 is almost exactly twice as fast as the 960. Of the three cards the GTX 970 offers the best bang for your buck, in-fact the GTX 970 is still one of best value cards available. That said, for gaming at 1080p or lower, the GTX 960 will allow decent frame rates at maximum settings for most games. [Jan '15 GPUPro]